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- Vladimir Propp — Russian folklorist known for Morphology of the Folktale
- Jacob Grimm — folklorist, linguist, and collector of traditional tales
- Wilhelm Grimm — folklorist and editor of the Grimm fairy-tale collection
- Alan Dundes — influential American folklorist who studied legends, jokes, rituals, and cultural meaning
- Stith Thompson — creator of the Motif-Index of Folk-Literature
- Antti Aarne — developed the tale-classification system later expanded by Thompson
- Jan Harold Brunvand — the scholar most closely associated with modern urban legends
- Joseph Jacobs — collector and editor of English, Celtic, Indian, and Jewish fairy tales
- Andrew Lang — editor of the famous colored Fairy Books
- Jack Zipes — major scholar of fairy tales, folklore, and their cultural history
Urban Legends
- Linda Dégh — leading scholar of legend, belief, and storytelling
- Bill Ellis — studied contemporary legends, supernatural belief, rumor, and Satanic panics
- Gillian Bennett — researched supernatural legends, women’s folklore, ghosts, and contemporary belief
- Patricia A. Turner — studied rumor, conspiracy narratives, and folklore in African American communities
- Gary Alan Fine — researched rumor, contemporary legends, and small-group folklore
- Diane Goldstein — studied supernatural belief, health legends, internet folklore, and contemporary legend
- Paul Smith — prominent contemporary-legend scholar and former president of the International Society for Contemporary Legend Research
- Sandy Hobbs — early researcher of contemporary and urban legends
- Gail de Vos — studied urban legends in popular culture and storytelling
- Robert L. Hall — folklorist known for research into urban legends and contemporary belief
- Timothy R. Tangherlini — folklorist known for historicized narrative
Foundational Folklore Scholars
- Richard Dorson — helped establish folklore as an academic discipline in the United States
- William Bascom — developed influential definitions and classifications of folklore
- Dan Ben-Amos — defined folklore as “artistic communication in small groups”
- Dell Hymes — studied the relationship between language, performance, and folklore
- Roger Abrahams — studied folk performance, storytelling, riddles, and cultural expression
- Barre Toelken — influential scholar of folklore, tradition, and cultural context
- Henry Glassie — studied material culture, folk art, architecture, and oral tradition
- Ruth Benedict — began her career in folklore before becoming a major anthropologist
- Franz Boas — anthropologist who collected and analyzed Indigenous oral traditions
- Elsie Clews Parsons — collected Native American, Caribbean, and African American folklore
Fairy Tales
- Giambattista Basile — collected some of Europe’s earliest literary versions of famous fairy tales
- Charles Perrault — preserved influential versions of Cinderella, Bluebeard, and Little Red Riding Hood
- Madame d’Aulnoy — helped popularize the literary fairy tale and the term conte de fées
- Alexander Afanasyev — collected hundreds of Russian folktales, including important Baba Yaga stories
- Peter Christen Asbjørnsen — collector of Norwegian folktales
- Jørgen Moe — folklorist who worked with Asbjørnsen
- Katharine Briggs — major scholar of British fairy traditions and folklore
- Maria Tatar — scholar of fairy tales, folklore, and children’s literature
- Marina Warner — scholar of mythology, fairy tales, and cultural storytelling
- Ruth Bottigheimer — fairy-tale historian known for research into printed tale traditions
Myth, Monsters, & Supernaural Traditions
- Sabine Baring-Gould — folklorist and author of The Book of Were-Wolves
- Montague Summers — controversial writer on vampires, werewolves, and witchcraft
- Claude Lecouteux — scholar of medieval folklore, ghosts, household spirits, and supernatural beings
- Carol Rose — author of encyclopedias of spirits, fairies, giants, and legendary creatures
- Jacqueline Simpson — scholar of British folklore, legends, ghosts, and supernatural traditions
- Iona Opie — collected children’s folklore, games, rhymes, and playground traditions
- Peter Opie — worked with Iona Opie documenting children’s folklore
- John Francis Campbell — collected Scottish Gaelic folktales and oral traditions
- Lady Gregory — collected and retold Irish mythology and folklore
- W. B. Yeats — poet who also collected and published Irish fairy and folk traditions